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ABOUT THE PROJECT:
GUCCI (Homage, 2018)
The irony of imagination comes to life in Fashion Diary, Constantin Prozorov’s personal animated homage to Gucci’s product and brand identity under former Creative Director Alessandro Michele. Inspired by visual art, history, popular culture, and Michele’s richly layered universe, the project transforms everyday life into a surreal dialogue between fantasy and reality.
Across a series of animated collages, snakes and dragons encircle majestic castles, Renaissance paintings awaken with contemporary spirit, and urban scenes collapse into dreamlike moments of style and transformation. Created as Prozorov’s first personal art project as an animation artist, Fashion Diary marked an important early step in the development of his surreal digital language.
“Gucci was my first personal project as an animation artist. I admired how Alessandro Michele created fairytale narratives that made people dream, blending Gucci’s iconic heritage with the spirit of the 70s, 80s, and contemporary culture,” says Prozorov.
The series became a defining homage to one of fashion’s most influential creative eras, celebrating the power of imagination to transform the familiar into something poetic, ironic, and extraordinary.
VOGUE, Taiwan
Merging the realms of fashion and art, Constantin Prozorov crafts surreal worlds through his collages. Art, cinema, and fashion have been lifelong fascinations for Constantin Prozorov. He opts for collage as a means to seamlessly intertwine art and fashion, narrating imaginative tales that captivate individuals into the realm of dreams. The collage technique serves as a conduit, enabling him to transcend imagination and creativity, capturing the serendipities and inspirations of life in the current moment.
ICON, Australia
Beyond Imagination With Collage Artist Constantin Prozorov. The artistic mind shaping projects for renowned brands like Moncler and Gucci. In this exclusive with ICON, we delve into the creative genius... Somewhere beyond the limits of imagination lies a realm where the known converges with the unfamiliar, where dreams resonate with reality, and where visuals mirror fragments of the subconscious. Whether you label it mixed media or surrealism, step into the cosmic domain of collage virtuoso Constantin Prozorov.
