AMI PARIS (2022)

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The poetry of dreams comes to life in this collaboration with AMI Paris, where designer Alexandre Mattiussi invited Constantin Prozorov to visually interpret the brand’s L’Échappée Belle collection through his surreal digital collage language. Inspired by the atmosphere and visual intensity of the hit HBO series Euphoria, the project explored themes of freedom, connection, and youth through a mysterious, cinematic lens.

 

Prozorov reimagined the collection as a nocturnal dreamscape, placing AMI Paris’ product and identity inside an abandoned funfair filled with glowing stands, rides, carousels, and an oversized moon encircled by the AMI Paris logo as stars. Through layered animated compositions, the project transformed the collection into an immersive world where fashion, fantasy, and emotion collide.

 

“I imagined AMI Paris’ new collection as part of a surreal night-time dreamscape — an abandoned funfair filled with rides, carousels, and an oversized moon encircled by the AMI Paris logo as stars.”

 

The collaboration offered a poetic new interpretation of Alexandre Mattiussi’s eclectic and carefree universe, presenting AMI Paris to global audiences through a dreamlike visual experience shaped by nostalgia, mystery, and surreal imagination.