DE BEERS London (2026)

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Constantin Prozorov’s first physical art installation marks a major milestone in his practice and a new chapter for De Beers London. Commissioned for the House’s newly redesigned Paris flagship at 12 Rue de la Paix, Heritage Wall “The De Beers Story” is a permanent sculptural collage that translates Prozorov’s signature digital language into three-dimensional form for the first time.

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The work traces key moments in De Beers’ history, from its founding in 1888 to defining milestones including “A Diamond Is Forever,” the Four Cs, and the House’s ongoing commitment to craftsmanship, responsibility, and conservation. Suspended between art object, sculpture, and storytelling, the installation brings De Beers London’s Southern African roots, British identity, and Parisian refinement into dialogue.

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Housed within the largest De Beers boutique worldwide, designed by Pierre-Yves Rochon, the piece was crafted in collaboration with European ateliers and accompanied by an animated counterpart in Prozorov’s signature style. “Collaborating with De Beers London on the Heritage Wall, The De Beers Story, was an inspiring journey through heritage, culture, and imagination. I wanted to create a work that brings the House’s history to life in a way that feels contemporary, immersive, and emotionally resonant.”

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Unveiled in January 2026 during Haute Couture Week, Heritage Wall “The De Beers Story” expands Prozorov’s visual universe beyond the screen and into permanent architectural space.