GLOBUS (2023)

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A Christmas fairytale like no other, this collaboration with Globus, the iconic Swiss luxury department store founded in 1892, brought its poetic-surreal Holiday 2023 campaign to life through Constantin Prozorov’s fantastical animated collage language. Across a series of five animated collages, the project presented Globus’ curated world of fashion, design, and delicacy treasures within snow-covered landscapes of imagination.

 

Set against a dreamlike Swiss winter, the journey moves through iconic landmarks such as the Matterhorn and Maloja Palace, transforming familiar scenery into a magical universe of art, fashion, nature, and fantasy. Through intricate layered compositions, Prozorov reimagined the spirit of Christmas as a surreal visual journey across multifaceted Switzerland, inviting viewers to explore the season from a poetic new perspective.

 

“I wanted to create a world beyond reality, where art, creativity, and technology preserve authenticity while inviting the viewer to dream, desire, and travel beyond the familiar.” 

 

The collaboration has since gained a holiday cult status online, continuing to be watched by millions on Instagram to this day and generating over 20 million Reel views. A celebration of wonder, craftsmanship, and imagination, the project transformed the classic Christmas campaign into an enduring digital fairytale.