MINI (BMW GROUP) | Constantin Prozorov

ABOUT THE PROJECT:

MINI (BMW Group, 2023)

An odyssey of boundless creative possibilities, this collaboration with MINI Design Studio marked Constantin Prozorov’s first project with an automotive brand. Created for the launch of MINI’s first fully electric model family, MINIVERSUM reimagines the evolution of a British icon through three short storytelling animations, each expressing a different model through its own surreal visual world.

Composed of over 200 layers, the animated collages blend technology, surrealism, nature, and urban life into dreamlike compositions shaped by air, water, and earth. Through mythical creatures, vivid landscapes, florals, and architectural details, each work places the vehicle within a future defined by harmony between mobility, design, and imagination.

“MINIVERSUM was inspired by the idea of MINI as a British icon evolving into a new electric future. I wanted to create three surreal worlds where technology, nature, and urban life coexist in harmony, each revealing the spirit of a different model.”

Revealed at the International Motor Show Germany in Munich in front of international press, the project was created in close collaboration with the MINI Design Team and Oliver Heilmer, Head of MINI Design at BMW Group. MINIVERSUM translates MINI’s new chapter into a compelling visual narrative where imagination, design, and motion meet.

ICON, United Kingdom

Collage artist Constantin Prozorov has joined forces with the design team at MINI in a collaboration that seeks to create a new digital-based visual language inspired by fashion and art for the automotive brand.

THE GUIDE (U25) 96 dpi MINI by CONSTANTIN.jpg

BMW Group, Press Release

Munich. The MINI design studio has invited up-and-coming collage artist Constantin Prozorov to create a fresh presentation of the new MINI model family by reinterpreting digital image worlds in his unique style. Thanks to the striking image compositions he creates, Prozorov has already made a name for himself in the fashion industry. For MINI design, he generated three mesmerising collages that position the brand’s future models centre-stage amid fantastical illustration and animations.

THE EDGE (J05 ohne Fahrzeug) 96dpi MINI by CONSTANTIN.jpg

PRESS REVIEW:

ICON - UK

16.11.2023 - Collage artist Constantin Prozorov has joined forces with the design team at MINI in a collaboration that seeks to create a new digital-based visual language inspired by fashion and art for the automotive brand

DIARINHO - BRAZIL

10.10.2023 - Artista cria colagens para apresentar novos modelos do Mini Cooper

ICON - UK

06.10.2023 - Constantin Prozorov tells ICON about his collage art and latest collaboration with MINI

VIRTUAL DESIGN - GERMANY

27.09.2023 - Das MINI Designstudio und der Künstler Constantin Prozorov erschaffen inspirierende Bildwelten für die neue MINI Modellfamilie

PLANET CARS Z - BRAZIL

22.09.2023 - MINI E CONSTANTIN PROZOROV CRIAM MUNDOS DE IMAGENS INSPIRADORAS PARA APRESENTAÇÃO DA NOVA FAMÍLIA DE MODELOS DA MARCA

TRANSE TUDO - BRAZIL

22.09.2023 - Artista cria colagens para apresentar novos modelos do Mini Cooper

BLACKCARD DIGITAL - BRAZIL

22.09.2023 - ESTÚDIO DE DESIGN DA MINI E ARTISTA CONSTANTIN PROZOROV CRIAM MUNDOS DE IMAGENS INSPIRADORAS PARA APRESENTAÇÃO DA NOVA FAMÍLIA MINI

SINCO PECAS - BRAZIL

21.09.2023 - Estúdio de design cria imagens para apresentar nova família MINI

YAHOO - TAIWAN

19.09.2023 - MINI Design和Constantin Prozorov為展示新世代MINI車款，創造了鼓舞人心的圖像世界

MSN.COM - ITALY

19.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini

MSN.COM - TAIWAN

19.09.2023 - MINI Design和Constantin Prozorov為展示新世代MINI車款，創造了鼓舞人心的圖像世界

TODAY LINE - TAIWAN

19.09.2023 - MINI Design和Constantin Prozorov為展示新世代MINI車款，創造了鼓舞人心的圖像世界

CAR STUFF - TAIWAN

19.09.2023 - MINI Design和Constantin Prozorov為展示新世代MINI車款，創造了鼓舞人心的圖像世界

SOMEWHERE MAGAZINE - UK

18.09.2023 - The MINI design studio collaborates with Constantin Prozorov to craft captivating visual landscapes for introducing the new MINI model family

EGYSZER MAR LATTAM AUTOT - HUNGARY

15.09.2023 - A MINI dizájnstúdiója Constantin Prozorov közreműködésével álmodta valóra az új modellcsalád premierjének inspiráló képi világát

CARMUDI - PHILIPPINES

09.09.2023 - Mini cars take center stage with Constantin Prozov’s artworks

MOTOR & VERDA - HUNGARY

06.09.2023 - A MINI dizájnstúdiója Constantin Prozorov közreműködésével álmodta valóra az új modellcsalád premierjének inspiráló képi világát

AUTOADDIKT - HUNGARY

04.09.2023 - A MINI dizájnstúdiója Constantin Prozorov közreműködésével álmodta valóra az új modellcsalád premierjének inspiráló képi világát

N79 NEWS - MEXICO

04.09.2023 - El arte y el diseño se fusionan en la presentación de la nueva familia de modelos de MINI

FORBES - ROMANIA

03.09.2023 - Un decor inedit pentru noua familie de automobile electrice Mini

MOTORHANG - HUNGARY

03.09.2023 - A MINI dizájnstúdiója Constantin Prozorov közreműködésével álmodta valóra az új modellcsalád premierjének inspiráló képi világát