MINI (BMW GROUP) | Constantin Prozorov

ABOUT THE PROJECT:

MINI (BMW Group, 2023)

An odyssey of boundless creative possibilities. MINI Design Studio invited digital collage artist Constantin Prozorov to create a series of animated visual narratives in his fantastical signature style for the launch of the new MINI model family. With his keen eye for art and design, Prozorov interpreted the forms, details and characteristics of each MINI model in a collage triptych titled MINIVERSUM. Each composed of over 200 layers, the artworks immerse viewers in a playful journey through three fantastical worlds enlivened by urban and natural landscapes, animals, florals and vivacious colour palettes. Prozorov’s premiere collaboration with an automobile brand showcases the evolution of his digital art into new global markets, following a series of celebrated partnerships with luxury fashion houses including Louis Vuitton, Gucci and Moncler. Launched in 2023, Prozorov’s MINIVERSUM captures the visual fantasies created when the imagination runs free.

“In my latest series I embark on a journey of discovery through the intriguing world of MINI. I call it "An odyssey through the Miniverse.”

“My collaboration with MINI is centered around a MINIVERSUM: three surreal collage worlds that interact to tell one cohesive visual story. Each of the works reflects the characteristics and spirit of the three vehicles, immersing people in surreal dreamscapes in which nature, urban environments and mythical creatures collide. I categorized the MINIVERSUM into three elemental worlds; air, water and earth. This represents a harmony with nature that is a key theme in my artistic practice. In each of the three collages I have created a mythical creature that takes us on a mesmerizing voyage through its universe of colours, textures and forms, leading us to the reveal of the new MINI models at the end of the journey."

ICON, United Kingdom

Collage artist Constantin Prozorov has joined forces with the design team at MINI in a collaboration that seeks to create a new digital-based visual language inspired by fashion and art for the automotive brand.

PRESS REVIEW:

ICON - UK

16.11.2023 - Collage artist Constantin Prozorov has joined forces with the design team at MINI in a collaboration that seeks to create a new digital-based visual language inspired by fashion and art for the automotive brand

DIARINHO - BRAZIL

10.10.2023 - Artista cria colagens para apresentar novos modelos do Mini Cooper

ICON - UK

06.10.2023 - Constantin Prozorov tells ICON about his collage art and latest collaboration with MINI

VIRTUAL DESIGN - GERMANY

27.09.2023 - Das MINI Designstudio und der Künstler Constantin Prozorov erschaffen inspirierende Bildwelten für die neue MINI Modellfamilie

PLANET CARS Z - BRAZIL

22.09.2023 - MINI E CONSTANTIN PROZOROV CRIAM MUNDOS DE IMAGENS INSPIRADORAS PARA APRESENTAÇÃO DA NOVA FAMÍLIA DE MODELOS DA MARCA

TRANSE TUDO - BRAZIL

22.09.2023 - Artista cria colagens para apresentar novos modelos do Mini Cooper

BLACKCARD DIGITAL - BRAZIL

22.09.2023 - ESTÚDIO DE DESIGN DA MINI E ARTISTA CONSTANTIN PROZOROV CRIAM MUNDOS DE IMAGENS INSPIRADORAS PARA APRESENTAÇÃO DA NOVA FAMÍLIA MINI

SINCO PECAS - BRAZIL

21.09.2023 - Estúdio de design cria imagens para apresentar nova família MINI

YAHOO - TAIWAN

19.09.2023 - MINI Design和Constantin Prozorov為展示新世代MINI車款，創造了鼓舞人心的圖像世界

MSN.COM - ITALY

19.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini

MSN.COM - TAIWAN

19.09.2023 - MINI Design和Constantin Prozorov為展示新世代MINI車款，創造了鼓舞人心的圖像世界

TODAY LINE - TAIWAN

19.09.2023 - MINI Design和Constantin Prozorov為展示新世代MINI車款，創造了鼓舞人心的圖像世界

CAR STUFF - TAIWAN

19.09.2023 - MINI Design和Constantin Prozorov為展示新世代MINI車款，創造了鼓舞人心的圖像世界

SOMEWHERE MAGAZINE - UK

18.09.2023 - The MINI design studio collaborates with Constantin Prozorov to craft captivating visual landscapes for introducing the new MINI model family

EGYSZER MAR LATTAM AUTOT - HUNGARY

15.09.2023 - A MINI dizájnstúdiója Constantin Prozorov közreműködésével álmodta valóra az új modellcsalád premierjének inspiráló képi világát

CARMUDI - PHILIPPINES

09.09.2023 - Mini cars take center stage with Constantin Prozov’s artworks

MOTOR & VERDA - HUNGARY

06.09.2023 - A MINI dizájnstúdiója Constantin Prozorov közreműködésével álmodta valóra az új modellcsalád premierjének inspiráló képi világát

AUTOADDIKT - HUNGARY

04.09.2023 - A MINI dizájnstúdiója Constantin Prozorov közreműködésével álmodta valóra az új modellcsalád premierjének inspiráló képi világát

N79 NEWS - MEXICO

04.09.2023 - El arte y el diseño se fusionan en la presentación de la nueva familia de modelos de MINI

FORBES - ROMANIA

03.09.2023 - Un decor inedit pentru noua familie de automobile electrice Mini

MOTORHANG - HUNGARY

03.09.2023 - A MINI dizájnstúdiója Constantin Prozorov közreműködésével álmodta valóra az új modellcsalád premierjének inspiráló képi világát