ABOUT THE PROJECT:
MINI (BMW Group, 2023)
An odyssey of boundless creative possibilities. MINI Design Studio invited digital collage artist Constantin Prozorov to create a series of animated visual narratives in his fantastical signature style for the launch of the new MINI model family. With his keen eye for art and design, Prozorov interpreted the forms, details and characteristics of each MINI model in a collage triptych titled MINIVERSUM. Each composed of over 200 layers, the artworks immerse viewers in a playful journey through three fantastical worlds enlivened by urban and natural landscapes, animals, florals and vivacious colour palettes. Prozorov’s premiere collaboration with an automobile brand showcases the evolution of his digital art into new global markets, following a series of celebrated partnerships with luxury fashion houses including Louis Vuitton, Gucci and Moncler. Launched in 2023, Prozorov’s MINIVERSUM captures the visual fantasies created when the imagination runs free.
“In my latest series I embark on a journey of discovery through the intriguing world of MINI. I call it "An odyssey through the Miniverse.”
“My collaboration with MINI is centered around a MINIVERSUM: three surreal collage worlds that interact to tell one cohesive visual story. Each of the works reflects the characteristics and spirit of the three vehicles, immersing people in surreal dreamscapes in which nature, urban environments and mythical creatures collide. I categorized the MINIVERSUM into three elemental worlds; air, water and earth. This represents a harmony with nature that is a key theme in my artistic practice. In each of the three collages I have created a mythical creature that takes us on a mesmerizing voyage through its universe of colours, textures and forms, leading us to the reveal of the new MINI models at the end of the journey."
BMW Group, Press Release
Munich. The MINI design studio has invited up-and-coming collage artist Constantin Prozorov to create a fresh presentation of the new MINI model family by reinterpreting digital image worlds in his unique style. Thanks to the striking image compositions he creates, Prozorov has already made a name for himself in the fashion industry. For MINI design, he generated three mesmerising collages that position the brand’s future models centre-stage amid fantastical illustration and animations.
PRESS REVIEW:
ICON - UK
16.11.2023 - Collage artist Constantin Prozorov has joined forces with the design team at MINI in a collaboration that seeks to create a new digital-based visual language inspired by fashion and art for the automotive brand
DIARINHO - BRAZIL
10.10.2023 - Artista cria colagens para apresentar novos modelos do Mini Cooper
ICON - UK
06.10.2023 - Constantin Prozorov tells ICON about his collage art and latest collaboration with MINI
VIRTUAL DESIGN - GERMANY
27.09.2023 - Das MINI Designstudio und der Künstler Constantin Prozorov erschaffen inspirierende Bildwelten für die neue MINI Modellfamilie
PLANET CARS Z - BRAZIL
22.09.2023 - MINI E CONSTANTIN PROZOROV CRIAM MUNDOS DE IMAGENS INSPIRADORAS PARA APRESENTAÇÃO DA NOVA FAMÍLIA DE MODELOS DA MARCA
TRANSE TUDO - BRAZIL
22.09.2023 - Artista cria colagens para apresentar novos modelos do Mini Cooper
BLACKCARD DIGITAL - BRAZIL
22.09.2023 - ESTÚDIO DE DESIGN DA MINI E ARTISTA CONSTANTIN PROZOROV CRIAM MUNDOS DE IMAGENS INSPIRADORAS PARA APRESENTAÇÃO DA NOVA FAMÍLIA MINI
SINCO PECAS - BRAZIL
21.09.2023 - Estúdio de design cria imagens para apresentar nova família MINI
YAHOO - TAIWAN
19.09.2023 - MINI Design和Constantin Prozorov為展示新世代MINI車款,創造了鼓舞人心的圖像世界
MSN.COM - ITALY
19.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini
MSN.COM - TAIWAN
19.09.2023 - MINI Design和Constantin Prozorov為展示新世代MINI車款,創造了鼓舞人心的圖像世界
TODAY LINE - TAIWAN
19.09.2023 - MINI Design和Constantin Prozorov為展示新世代MINI車款,創造了鼓舞人心的圖像世界
CAR STUFF - TAIWAN
19.09.2023 - MINI Design和Constantin Prozorov為展示新世代MINI車款,創造了鼓舞人心的圖像世界
SOMEWHERE MAGAZINE - UK
18.09.2023 - The MINI design studio collaborates with Constantin Prozorov to craft captivating visual landscapes for introducing the new MINI model family
EGYSZER MAR LATTAM AUTOT - HUNGARY
15.09.2023 - A MINI dizájnstúdiója Constantin Prozorov közreműködésével álmodta valóra az új modellcsalád premierjének inspiráló képi világát
CARMUDI - PHILIPPINES
09.09.2023 - Mini cars take center stage with Constantin Prozov’s artworks
MOTOR & VERDA - HUNGARY
06.09.2023 - A MINI dizájnstúdiója Constantin Prozorov közreműködésével álmodta valóra az új modellcsalád premierjének inspiráló képi világát
AUTOADDIKT - HUNGARY
04.09.2023 - A MINI dizájnstúdiója Constantin Prozorov közreműködésével álmodta valóra az új modellcsalád premierjének inspiráló képi világát
N79 NEWS - MEXICO
04.09.2023 - El arte y el diseño se fusionan en la presentación de la nueva familia de modelos de MINI
FORBES - ROMANIA
03.09.2023 - Un decor inedit pentru noua familie de automobile electrice Mini
MOTORHANG - HUNGARY
03.09.2023 - A MINI dizájnstúdiója Constantin Prozorov közreműködésével álmodta valóra az új modellcsalád premierjének inspiráló képi világát
STIRIDINSURSE - ROMANIA
03.09.2023 - Un decor inedit pentru noua familie de automobile electrice Mini
LA DISCUSSIONE - ITALY
01.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini
GAZZETTA DEL SUD - ITALY
01.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini
LA SICILIA - ITALY
01.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini
WEAREELECTRIC - UK
01.09.2023 - MINI design studio collaborates with collage artist Constantin Prozorov for the presentation of the new MINI model family
ITALPRESS - ITALY
01.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini
IL DENARO - ITALY
01.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini
NEWS REPORT MX - MEXICO
01.09.2023 - MINI Design y el artista Constantin Prozorov crean mundos para MINI
LO SPECIALE - ITALY
01.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini
VIVERE ITALIA - ITALY
01.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini
MIAMICARS - USA
01.09.2023 - THE MINI DESIGN STUDIO AND CONSTANTIN PROZOROV CREATE INSPIRING IMAGE WORLDS FOR THE PRESENTATION OF THE NEW MINI MODEL FAMILY.
IL GIORNALE D'ITALIA - ITALY
01.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini
TOPCAR NEWS - GERMANY
01.09.2023 - Das Mini Designstudio und Constantin Prozorov erschaffen inspirierende Bildwelten für die Präsentation der neuen Mini Modellfamilie.
IL QUOTIDIANO DEL SUD - ITALY
01.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini
WHEELZ - UK
01.09.2023 - The MINI design studio and Constantin Prozorov create inspiring image worlds for the presentation of the new MINI model family
LULOP - USA & ITALY
01.09.2023 - THE MINI DESIGN STUDIO AND CONSTANTIN PROZOROV CREATE INSPIRING IMAGE WORLDS FOR THE PRESENTATION OF THE NEW MINI MODEL FAMILY
MOTORI TISCALI - ITALY
01.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini
AUTOSZEKTOR - HUNGARY
STRADE89 - ITALY
01.09.2023 - Lo studio di design MINI e Constantin Prozorov creano mondi di immagini stimolanti per la presentazione della nuova famiglia di modelli MINI.
7-FORUM.COM - GERMANY
01.09.2023 - Das MINI Designstudio und Constantin Prozorov erschaffen inspirierende Bildwelten
L'EDICOLA - ITALY
01.09.2023 - Constantin Prozorov crea immagini di ispirazione per la nuova Mini
PEPEMAQUEO - MEXICO
01.09.2023 - El artista Prozorov crea una presentación de la nueva familia MINI